Terms of Service

These Terms of Service (the “Terms”) govern your access to and use of Kapiway (the “Service”) operated by Slickup LLC, doing business as Kapiway (“Kapiway”, “we”, “us”, or “our”). By creating an account or using the Service you agree to these Terms. If you do not agree, do not use the Service.

1. The Service

Kapiway is a software-as-a-service platform that automates SEO and outreach workflows for websites you own or are authorized to manage. The Service includes site audits and technical SEO analysis, keyword research, competitor analysis, AI-search visibility analysis, rank tracking, backlink monitoring, content generation and publishing to connected platforms (e.g. WordPress, Webflow, Shopify), business-directory submission management, and link-building prospect discovery and outreach email automation. We may add, modify, or remove features at any time, but we will not materially reduce the functionality of a paid plan during a billing period without notice.

2. Your account

To use the Service you must create an account and provide accurate information. Kapiway uses passwordless sign-in: you authenticate either with a one-time code sent to your email address or with your Google account. You are responsible for:

• Keeping the email inbox or Google account you use to sign in to Kapiway secure — whoever controls those can sign in as you.
• All activity that occurs under your account.
• Promptly notifying us of any unauthorized use at support@kapiway.com.
• Ensuring everyone you invite to your organization complies with these Terms.

You must be at least 18 years old (or the age of legal majority in your jurisdiction) to use the Service. The Service is not intended for personal, family, or household use.

3. Plans, billing, and renewals

Paid plans are billed in advance for each billing period through our payment provider, Dodo Payments, who acts as the merchant of record. By subscribing you authorize Kapiway and Dodo to charge your selected payment method for the applicable fees and any sales tax or VAT collected by Dodo.

• Trials and promotional offers. From time to time we may offer free trials, introductory pricing, or other promotions. The terms of any such offer (including length, eligibility, and whether a payment method is required) are presented at signup. If a trial converts to a paid subscription, you will be charged at the end of the trial unless you cancel beforehand.
• Subscriptions renew automatically at the end of each billing period unless cancelled before renewal.
• Prices are listed on our pricing page and may be displayed in your local currency based on your location. The amount you will be charged is the price shown at checkout. Material price increases on existing plans will be communicated at least 30 days before the next renewal.
• Add-ons (e.g. extra article bundles, link-building) are billed in addition to your base plan and follow the same renewal and cancellation rules as the underlying plan.
• Plan changes. If you upgrade or downgrade mid-cycle, the change takes effect immediately and charges are prorated against the remainder of your current billing period.
• If a payment fails, your account enters a 5-day grace period during which paid features remain active and we attempt to recover the payment. After the grace period your account is moved to the free tier — your data is preserved and you can reactivate at any time.

4. Cancellation and refunds

You can cancel your subscription at any time from Settings → Billing & Plan → Manage Billing, which opens our payment provider’s customer portal. Cancellation takes effect at the end of the current paid period; your account remains active until then and is moved to the free tier afterwards, with your projects and historical data preserved subject to the retention window described in our Privacy Policy. Add-ons cancel together with the underlying plan unless cancelled separately. Cancellations made during a free trial prevent the upcoming charge.

Except where required by law, fees already paid are non-refundable. If you believe you were charged in error, contact support@kapiway.com within 30 days of the charge.

5. Acceptable use

You agree not to:

• Use the Service to send spam, unsolicited bulk email, or any communication that violates anti-spam laws (CAN-SPAM, CASL, GDPR/PECR, etc.).
• Use the Service to harvest, scrape, or contact email addresses of recipients who have not consented or for whom you have no legitimate business interest.
• Send emails containing malware, phishing content, or fraudulent claims, or use the outreach features to impersonate another person or misrepresent the sender.
• Use the Service to manipulate search engine rankings in ways that violate the published guidelines of the search engine in question.
• Use Generated Output to create deceptive or misleading content, to impersonate real people or organizations, or to train competing AI or machine-learning models.
• Use the Kapiway crawler or research features to fetch content behind authentication, paywalls, or anti-scraping protection; to circumvent rate limits or robots.txt directives; or to fetch content from sites whose terms prohibit automated retrieval.
• Use connected-account features to take actions in third-party platforms you do not own or are not authorized to manage.
• Reverse-engineer, decompile, or attempt to extract the source code of the Service.
• Resell, sublicense, or white-label the Service without our written agreement.
• Probe, scan, or test the vulnerability of the Service except through our coordinated disclosure process.
• Use automated systems to access the Service in a way that exceeds reasonable usage or that disrupts other users.
• Create multiple accounts or otherwise circumvent free-trial limits, plan limits, suspensions, or terminations.
• Use the Service to violate any applicable law or third-party right, including intellectual property and privacy rights, or to support illegal goods or services.

We may suspend or terminate accounts that violate this section without notice, and we may report illegal activity to the appropriate authorities.

6. Your content and data

You retain all rights to the websites, project data, brand and keyword inputs, generated drafts, prospect lists, and other materials you submit to the Service or that we collect through integrations you authorize (“Your Content”). You grant Kapiway and its subprocessors a worldwide, non-exclusive, royalty-free licence to host, process, display, and transmit Your Content solely as needed to operate, secure, and support the Service for you.

AI training. We do not use Your Content to train AI or machine-learning models, and we do not authorize the AI providers we use to do so.

Aggregated and de-identified data. We may use aggregated or de-identified data derived from your use of the Service (e.g. usage statistics, anonymized benchmarks) to operate, improve, and promote the Service. Such data does not identify you or any individual.

Feedback. If you provide suggestions, ideas, or feedback about the Service, you grant us a perpetual, royalty-free licence to use them without obligation to you.

You are solely responsible for Your Content, including ensuring you have the rights to use it, that it is accurate, and that it complies with applicable law. We do not pre-screen Your Content but may remove anything that violates these Terms. Retention and deletion of Your Content — including how to request deletion of an entire project or account — are described in our Privacy Policy.

7. AI-generated output

The Service uses third-party AI models to generate audit summaries, content drafts, outreach copy, and other outputs (“Generated Output”). Subject to your compliance with these Terms, we assign to you all rights we hold in Generated Output produced for your account.

AI models can produce inaccurate, biased, incomplete, or fabricated content, and may generate similar output for different users from similar inputs. We make no warranty that Generated Output is accurate, unique, suitable for your purpose, or free of third-party rights. Generated Output does not necessarily reflect the views of Kapiway. You are responsible for reviewing, fact-checking, and editing Generated Output before publishing or sending it, and for ensuring its use complies with applicable law and the rules of any platform on which you publish or send it.

8. Our intellectual property

Kapiway, its name, logo, and the Service (excluding Your Content and Generated Output) are protected by copyright, trademark, and other intellectual-property laws. The Kapiway name and logo are trademarks of Slickup LLC and may not be used without our prior written permission. Nothing in these Terms transfers any of those rights to you. We grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service in accordance with these Terms; this licence ends when your access to the Service ends.

9. Third-party services

The Service connects to third-party services you authorize (such as analytics, search-console, advertising, email, publishing, and CRM platforms). Your use of those services is governed by their own terms and privacy policies; we are not a party to those agreements and are not responsible for the availability, accuracy, security, or practices of any third-party service. If a third-party service is unavailable, changes its interface, modifies its terms, or revokes our access, the corresponding Kapiway feature may stop working in whole or in part. The current list of services we use as subprocessors is in our Privacy Policy.

10. Privacy

Our handling of personal data is described in our Privacy Policy, which is incorporated into these Terms by reference. Our use of cookies and similar technologies is described in our Cookie Policy.

11. Email-sending obligations

When you use Kapiway to send email through any connected email-sending integration, you are the sender of those emails for legal purposes. You represent and warrant that:

• You have a legitimate business reason to contact each recipient, and you can demonstrate the basis for contacting them (consent, prior business relationship, or another lawful basis under your jurisdiction’s rules).
• You comply with all applicable anti-spam and direct-marketing laws (CAN-SPAM in the U.S., CASL in Canada, GDPR/PECR in the EU/UK, and equivalent laws in other jurisdictions where you or your recipients are located).
• Every commercial email includes accurate sender identification, a non-deceptive subject line, a clearly identified physical postal address where required by law, and a working unsubscribe mechanism.
• You honour unsubscribe requests promptly, maintain a suppression list of recipients who have opted out, and do not re-contact them.
• You do not use the Service to send to purchased, scraped, or otherwise non-consented address lists where consent is required by law.

You agree to indemnify Kapiway against any claim arising from emails sent through your account that violate this section.

12. Connected accounts and authorized actions

The Service can take actions on your behalf in third-party platforms you connect (such as advertising, publishing, email, analytics, and CRM platforms). When you connect an account and grant the requested permissions, you authorize Kapiway to perform the corresponding actions until you revoke access. You acknowledge and agree that:

• Advertising spend. If you connect a paid-media platform and enable automated bidding, budget changes, or campaign management, the Service may modify campaigns, bids, and budgets that spend your money. You remain solely responsible for all charges incurred and for monitoring your spend. Kapiway is not liable for ad-platform charges, wasted spend, account suspensions, or policy violations resulting from automated actions you authorized.
• Content publishing. If you connect a publishing destination and instruct the Service to publish content, you authorize Kapiway to transmit and post that content under your account. You are responsible for the legality, accuracy, and rights clearance of anything published, and for ensuring it complies with the destination platform’s terms of service.
• Email sending under your identity. When you connect an email account or SMTP service, the Service sends email from your address. Recipients see you as the sender, replies go to your inbox, and any deliverability or reputation impact accrues to your domain. The obligations in §11 apply to every message sent.
• Crawler permission — your own site. When you submit your own website URL for analysis (site audit, content gap, broken-link discovery, etc.), you represent that you own the website or have the owner’s permission to have it crawled and analyzed.
• Crawler permission — off-site research. When you trigger competitor research, link-building prospect discovery, backlink analysis, or any other feature that fetches pages from third-party sites you do not own, you represent that the URLs are publicly accessible (no auth, paywall, or anti-scraping protection circumvention is required) and that automated retrieval of public web content is permitted under your local law and the target site’s applicable terms. The Kapiway crawler identifies itself with a clearly attributed user-agent, honours robots.txt, runs on-demand only, and is rate-limited.
• Revocation. You may disconnect any third-party account at any time from inside the Service or directly from the third-party provider’s account-permissions page. Revocation stops future automated actions but does not reverse actions already taken.

You agree to indemnify Kapiway against any claim arising from automated actions taken under permissions you granted, including ad-platform charges, published content, emails sent, or crawl activity.

13. Disclaimer of warranties

The Service, including all Generated Output and third-party data surfaced through it, is provided “as is” and “as available” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or usage of trade. We do not warrant that the Service will be uninterrupted, error-free, or secure; that defects will be corrected; or that Generated Output, rankings, keyword volumes, backlink data, or other third-party data will be accurate, complete, or current. SEO outcomes depend on many factors outside our control; we do not guarantee specific rankings, traffic, or revenue results.

Some jurisdictions do not allow the disclaimer of implied warranties; in those jurisdictions, our warranties are limited to the smallest extent permitted by law.

14. Limitation of liability

To the maximum extent permitted by law, and regardless of the form of action — whether in contract, tort (including negligence), strict liability, or otherwise:

• Neither party will be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or goodwill, even if advised of the possibility of such damages.
• Our aggregate liability for all claims arising out of or related to the Service is limited to the greater of (a) the fees you paid us in the 12 months immediately preceding the event giving rise to the claim, or (b) USD $100. This limitation applies even if any remedy fails of its essential purpose.

The limitations above do not apply to: (i) your payment obligations under §3, (ii) your indemnification obligations under §15, (iii) either party’s breach of confidentiality, (iv) either party’s infringement of the other’s intellectual-property rights, or (v) liability that cannot be limited under applicable law (including for gross negligence, willful misconduct, or fraud).

Some jurisdictions do not allow these limitations; in those jurisdictions our liability is limited to the smallest extent permitted by law.

15. Indemnification

You will defend, indemnify, and hold harmless Kapiway and its affiliates, and each of their respective officers, directors, employees, contractors, agents, successors, and assigns (collectively, the “Kapiway Parties”) from and against any third-party claim, demand, action, or proceeding, and any resulting loss, liability, damage, judgment, settlement, fine, penalty, cost, or expense (including reasonable attorneys’ fees and costs), arising from or related to:

• Your Content;
• emails sent through the Service from your account;
• automated actions taken in your connected third-party accounts under permissions you granted, including advertising spend, content publishing, and email sending;
• crawler or research activity initiated by you that targets third-party websites;
• your breach of these Terms (including §5 Acceptable use and §11 Email-sending obligations) or any applicable law;
• your infringement or misappropriation of any third-party right, including intellectual-property and privacy rights; or
• any misrepresentation you make to us, including about ownership of or authorization to use a website, domain, or connected account.

We will give you prompt written notice of any claim for which indemnification is sought; failure to provide prompt notice relieves you of your obligations only to the extent you are materially prejudiced by the delay. You will control the defense and settlement of the claim, provided that you may not settle any claim that imposes any obligation, liability, or admission on a Kapiway Party without our prior written consent. We may participate in the defense at our own expense with counsel of our choice.

16. Suspension and termination

By you. You may stop using the Service at any time. To cancel a paid subscription, follow the steps in §4. To delete your account entirely, follow the process described in our Privacy Policy.

Immediate suspension by us. We may suspend your access without prior notice if (a) we reasonably believe your use creates an active security, abuse, fraud, or legal risk to Kapiway, our other users, or third parties; (b) we receive a credible legal order, takedown notice, or regulatory request; or (c) your payment provider notifies us of confirmed fraud or chargeback abuse on your account. We will lift the suspension as soon as the cause is resolved.

Termination for breach. We may terminate your access for material breach of these Terms after giving you notice and a reasonable opportunity to cure (typically 14 days), except where the breach is one for which immediate suspension is permitted under the previous paragraph, in which case we may terminate without a cure period.

Termination for convenience. Either party may terminate the relationship at any time. We may also refuse to provide the Service to any person and may decline to accept new signups associated with previously terminated accounts.

Effect of termination. On termination your right to use the Service ends; scheduled emails and other queued automated actions are stopped, third-party connections are revoked, and login access is disabled. Fees already paid are not refunded except as required by §4 or applicable law. We retain and delete your data according to the timelines described in our Privacy Policy; if you need to export Your Content before deletion, you must do so before the retention period elapses.

Survival. Sections that by their nature should survive termination — including §3 (for amounts owed), §6, §8, §11, §12, §13, §14, §15, §16, §18, §19, and §20 — will survive.

17. Changes to the Terms

We may update these Terms from time to time. The “Last updated” date at the top of this page reflects the most recent revision; the version posted on this page is always the current one.

Notice of material adverse changes. For changes that are material and adverse to you — for example, changes to fees, dispute resolution, the limitation of liability, or material reductions in functionality of a paid plan — we will use a reasonable method to bring the change to your attention before it takes effect. This may take the form of a banner or notice within the Service, an in-app message on your next login, an email to your account address, or any other method we reasonably believe will reach you. Pricing changes for existing paid plans are also governed by §3.

Other changes — including clarifications, formatting, typo corrections, updates to the list of subprocessors, and changes that are not adverse to you — take effect when posted, with no separate notice required.

Changes required by law or for security. Changes required to comply with applicable law, a court or regulatory order, or to address a security, fraud, or abuse risk may take effect immediately, with notice as soon as reasonably practicable.

Acceptance. Your continued use of the Service after a change takes effect constitutes acceptance. If you do not agree to a change, you may cancel your subscription and stop using the Service before the effective date in accordance with §4.

18. Governing law and disputes

Governing law. These Terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Informal resolution first. Before filing any formal proceeding, you agree to first contact us at support@kapiway.com with a written notice of dispute describing the issue and the relief sought, and to negotiate in good faith for at least 30 days to resolve it.

Forum. If the dispute is not resolved, it will be brought exclusively in the state or federal courts located in Delaware, USA, and each party consents to the personal jurisdiction of those courts. Either party may bring an individual claim in a small-claims court of competent jurisdiction in lieu of formal proceedings.

Consumer rights. Where applicable consumer-protection law gives you a non-waivable right to bring proceedings in your country of residence or to apply the law of that country, those rights are not affected by this section.

Time limit. Any claim arising out of or related to these Terms or the Service must be filed within one year after it arose, except where applicable law prohibits a shorter limitation period.

Language. These Terms are written in English; any translation is provided for convenience only, and the English version controls.

19. Miscellaneous

• Entire agreement. These Terms, together with the documents they reference (including the Privacy Policy and Cookie Policy), are the entire agreement between you and Kapiway about the Service and supersede any prior or contemporaneous understandings on that subject.
• Severability. If any part of these Terms is found unenforceable, that part will be modified to the minimum extent necessary to make it enforceable, and the rest of the Terms will remain in full effect.
• No waiver. A failure or delay to enforce any provision is not a waiver of our right to enforce it later. Any waiver must be in writing and signed by an authorized representative.
• Assignment. You may not assign or transfer these Terms or any rights under them without our prior written consent; any attempted assignment in violation of this section is void. We may assign these Terms to an affiliate or in connection with a merger, acquisition, financing, or sale of assets without your consent.
• Force majeure. Neither party is liable for any failure or delay caused by events outside its reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, pandemics, government action, labor disputes, internet or cloud-provider outages, denial-of-service attacks, or third-party API failures. Payment obligations are not excused by this section.
• Notices. Legal notices to Kapiway must be sent to support@kapiway.com and to the postal address in §20. Notices to you may be sent to the email address on your account or posted within the Service; you are responsible for keeping that email address current.
• Electronic communications. You consent to receive notices, agreements, disclosures, and other communications from us electronically (by email or through the Service), and you agree that electronic communications satisfy any legal requirement that a communication be in writing.
• Independent contractors. The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, franchise, or employment relationship.
• No third-party beneficiaries. These Terms are for the benefit of you and Kapiway only, and do not create any third-party beneficiary rights.
• Export controls and sanctions. You represent that you are not located in, organized under the laws of, or ordinarily resident in a country or region subject to comprehensive US sanctions, and that you are not on any US government restricted-party list. You agree not to use the Service in violation of US or other applicable export-control or sanctions laws.
• US government users. The Service is “commercial computer software” and “commercial computer software documentation” as those terms are used in the Federal Acquisition Regulation. If you are a US government end user, your rights are limited to those granted to all other end users under these Terms.
• Headings. Section headings are for convenience only and do not affect interpretation.

20. Contact

General questions and legal notices. For questions about these Terms or to send a formal legal notice, contact:

Privacy and data-subject requests. For privacy questions or to exercise your data rights (access, deletion, correction, etc.), follow the process in our Privacy Policy.

Copyright complaints (DMCA). If you believe content available through the Service infringes your copyright, send a written notice to support@kapiway.com that includes:

• your physical or electronic signature;
• identification of the copyrighted work claimed to have been infringed;
• identification of the material on the Service you claim is infringing, with enough detail to locate it;
• your contact information (address, phone, email);
• a statement that you have a good-faith belief that the use is not authorized; and
• a statement, under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorized to act on the owner’s behalf.

We will respond to valid notices in accordance with the Digital Millennium Copyright Act, 17 U.S.C. §512.